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C086/2026/2027- Business Events Industry Engagement & Lead Generation

Deadline:19 Oct 2026, 14:00 BST

Tender information

UK FTS

Cardiff, United Kingdom

Type: services (tender)
Procedure: Open procedure
Ref. number: 088672-2026
Estimated value: 130,000 GBP
CPV: 79413000 Marketing management consultancy services

The Welsh Government seeks to appoint a contractor to deliver and further develop a pan-Wales programme of business events industry engagement and lead generation activity over a two-year period. Building on the finding…

s and recommendations of the Mid and West Wales Regional Engagement Pilot, the programme will support the development of stronger regional networks, increased industry collaboration, improved destination readiness and enhanced lead generation activity that aligns with the National Events Strategy fo

r Wales, Tourism strategies and wider Welsh Government priorities. The programme is intended to build long-term industry capability and resilience, enabling stakeholders to take increasing ownership of engagement, collaboration and opportun

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