Travel Wales by TfW: Retail, Marketplace and Licensing Ecosystem / Teithio Cymru gan TrC: Manwerthu, Y Farchnad ac Ecosystem Trwyddedu

enue, strengthens the Travel Wales brand, enhances customer engagement, and creates opportunities for Welsh businesses, tourism partners and other organisations. The potential scope may include: • customer research, proposition development and demand validation; • retail strategy, product sourcing a

nd product development; • ecommerce platform provision, payment services and systems integration; • retail operations, warehousing, fulfilment, delivery, returns and customer service; • marketing, content, customer engagement and performanc