Social Media Management Platform.

s the council to: • Understand what audiences and topics involving the council are trending on social media platforms • Listen proactively to understand reputational issues and risks, and then go on to strategically plan content and campaigns to ensure the council’s communications function supports

the delivery of the council’s strategic objectives and helps boost reputation to aid with recruitment of staff and improved customer experience • Utilise marketing reports and analytics functions that are not available on native platforms t