RUG - Implementation of the Rugby Town Centre Wayfinding Strategy

inding Strategy (Appendix A.1). The aim of the project is to improve connectivity across the town and help ‘stitch’ key destinations and routes together. Sign locations have been determined based on the findings of analysis work. The new sign designs have been developed to respond sensitively to the

conservation area while also aligning with the newly developed Rugby place brand, helping to create a cohesive and recognisable identity across the town centre.