- Type
- tender
- Procedure
- Negotiated award with public participation competition
- Ref. number
- 39638b25-0a61-4172-869e-d8b1b8692d3e
- CPV
- 79340000
As part of the 2026 fall campaign, an AI-generated hero video on the theme of “Fall
Vacations with the Family in Germany” will be developed and used as a central cam
paign element. The video showcases Germany as a divers…
e and family-friendly desti
nation for active cultural, nature, and leisure experiences, while incorporating content
from the DZT and German partners. In addition, channel-specific video and image as
sets, as well as partner-related spin-offs, are produced. These are distributed across
various chann
els, such as Meta (Facebook and Instagram), out-of-home (OOH) adver
tising, and banner ads, to achieve broad reach and awareness among the target audi
ence of Danish families with children.
Services:
- Creative concept and storyline develop