Autumn Campaign 2026

Ausschreibungsinformationen

DE_BKMS

Frankfurt am Main, Deutschland

Art: tender
Verfahren: Negotiated award with public participation competition
Referenznummer: 39638b25-0a61-4172-869e-d8b1b8692d3e
CPV: 79340000 Advertising and marketing services

As part of the 2026 fall campaign, an AI-generated hero video on the theme of “Fall Vacations with the Family in Germany” will be developed and used as a central cam paign element. The video showcases Germany as a divers…

e and family-friendly desti nation for active cultural, nature, and leisure experiences, while incorporating content from the DZT and German partners. In addition, channel-specific video and image as sets, as well as partner-related spin-offs, are produced. These are distributed across various chann

els, such as Meta (Facebook and Instagram), out-of-home (OOH) adver tising, and banner ads, to achieve broad reach and awareness among the target audi ence of Danish families with children. Services: - Creative concept and storyline develop

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