Lake Saimaa 2.0 PR activities in USA and UK

t tourism revenue by promoting the region's international recognition, the readiness of local entrepreneurs for global markets, and collaborative networks. Additionally, the project advances local businesses' capabilities to identify new business opportunities and models, develop customer-oriented p

roducts, services, and joint offerings, and enhance sales particularly in international markets. Mikkeli Development Company Miksei Oy is responsible for exploring and opening new markets, improving companies' readiness for internationaliza