Strategic communication and public diplomacy of the European Union in Georgia

and what the EU integration path entails; 2. further improve awareness about the EU's support to Georgia and its impact in the context of the citizens of Georgia’s aspiration to join the EU; and 3. increase engagement with target audiences in Georgia in a meaningful way. The main strategic communica

tion related challenges faced by the EU in Georgia are to maintain the positive perception of the EU, inform about the EU integration process, showcase the benefits of the close relationship between the EU and Georgia. It is also essential