Provision of Campaign Management Solution (CMS) for Expressway.ie Website

targeted campaign, tailored first time customer interactions etc. across different channels for an initial three (3) year period. The Contracting Authority reserves the right to extend this Contract for further 2 x twelve (12) month periods., resulting in the maximum potential being no more than si

xty (60) months. Key features of the Service, which The Contracting Authority seeks to implement, may include: • Tracking of your customers' behaviour, be it online or through backend integrations and imports. • Advanced analytics and segme