EU Public and Cultural Diplomacy in the Republic of Korea

ent with key audiences and groups. The specific objectives are: 1) Enhance the knowledge and understanding and the perception of the EU among target audiences in the RoK; and 2) Mobilise and engage networks, target audiences, and key stakeholders via concrete partnerships and joint activities on a c

onsistent and long-term basis. The action will target a broad range of audiences, by means of a people-to-people approach, in EU priority areas which requires a long-term EU engagement at the local level. The action is expected to create ne