Roadshow, B2B Communication & Education Campaign for the Nordics in North America

below: • Plan, execute, and evaluate a roadshow in North America, comprising three in-person business-to-business (B2B) sales events connecting European destinations and travel suppliers with North American buyers; • Plan, execute, and evaluate a supporting communication and education campaign aime

d at engaging a broader North American travel trade audience, promoting sustainable travel, and expanding sustainable programme offerings. ETC implements the project subject of this procurement in partnership with National Tourism Organisat