Development of digital personas for WHH to support a data driven approach to (potential) donors

ities to the donor’s needs is crucial to maximize funding. For a truly donor-centric approach we not only want to get a clear picture of our existing donor base but also want to unlock new donors and fundraising potentials. To achieve this, WHH wants to use the benefits of digital personas as a data

driven way to gain insights into our target groups. We want to avoid stereotypes as much as possible. Instead, the goal is a data driven, realistic and unbiased view at who our current, past and potential new donors are and how we can re