Marketing Automation Platform for the National Gallery

CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys. The platform must be able to: • Enhance and support our existing tech stack; • Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch wit

hin the next 4-5 months at a satisfactory phase; The same platform should either offer a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between