Annual Performance Audit for the HSE’s Media Agency

and Public Affairs division, lead on behaviour change and social marketing campaigns for the HSE. They also provide strategic communications services and advice on smaller-scale communications projects annually. In April 2024, the Campaigns team appointed a media agency under the ‘Dynamic Purchasing

System for the Provision of Media Strategy, Planning and Buying Services for the Public Sector in Ireland’ from a competition managed by the Office of Government Procurement. The media agency carries out media strategy, planning and buying