Evaluation study of a multi country programme addressing how milk production and consumption can be part of sustainable diets and their contribution to a more sustainable food system in two European countries, implemented by DDB and Cniel

of sustainable diets and their contribution to a more sustainable food system. The programme aims to enhance milk competitiveness and consumption by addressing how milk production and consumption are compatible with sustainable consumption. It also aims at increasing awareness of the products and p

roduction methods merits demonstrating how the dairy sector can contribute to climate change mitigation, biodiversity conservation, reduction of GHG emissions and increasing attention to animal welfare. The project will address milk as such