- Type
- 29
- Procedure
- open
- Ref. number
- 471209-2025
- Estimated value
- 195,720 EUR
- CPV
- 79342000
ETC intends to contract a service provider with proven expertise in digital marketing in China, Chineseinfluencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaigntarget…
ing the Chinese market. ETC implements the project subject of this procurement in partnership with four NationalTourism Organisations of Central Europe. The campaign "Central Europe: Taste Local, Travel Green" will beimplemented in two strategic phases to effectively guide Chinese consumers through
the travel decision-making funnelfrom awareness to conversion. The contractor will first design and implement an Influencer Activation Programme tobuild broad visibility and emotional engagement among the Chinese target audience, highlighti