RFT for the provision of media strategy, buying and planning services for the Insolvency Service of Ireland

are set out in section 9 of the Act .The Services shall include but are not limited to the following: • Management of the media strategy, planning and buying activities; • Preparation of media plans based on briefs supplied by the ISI; • Analysis and interpretation of the ISI’s data to inform media

strategy, planning and buying decisions: • Analysis of the media consumption habits of those segments of society at which the ISI’s communications strategy is primarily targeted; • Detailed analysis of media channels and provision of updat