Invitation to Tender for Bord Bia Quality Mark and Irish Seafood 2025 - 2026 and Brand Health and Campaign Evaluation

ight: • To evaluate the Hero Quality Mark (QM) Campaign and species Quality Mark campaigns and inform optimisation of each campaign for 2025 and 2026 • To provide an annual Brand Health benchmark of the Quality Mark as a Trustmark

Bord Bia’s Strategic Insight and Planning Team are dedicated to championing the consumer in helping Ireland’s food, drink and horticulture suppliers drive growth and innovation throughout the industry. Bord Bia needs ins