Provision of a Direct Response Television (DRTV) Campaign for Merchants Quay Ireland (MQI)

ue to poor performance in 2022 MQI were not on TV in 2023 at all. We plan to relaunch our DRTV efforts to support our Christmas campaign in 2024, integrating it with digital, direct mail, and door drop activities

Merchants Quay Ireland (MQI) is seeking a suitably qualified agency to provide a Direct Response Television (DRTV) campaign for our 2024/25 Christmas appeal. Since 2016, MQI has utilised DRTV to recruit regular donors. D