Invitation to tender for Bord Bia’s European Meat Shopper Monitor

e wish to understand how shoppers engage with the meat category in retail, both online and bricks and mortar. Shopper insight has been identified as a key tool to support our clients in retaining customers, driving premiumisation in Europe and increasing weight of purchase with key customers. We bel

ieve better shopper intelligence will greatly support our clients and Bord Bia’s overseas offices in their position as category experts. Our ambition is to use shopper intelligence as a calling card for Bord Bia and the Irish food industry