The Provision of Communications and Public Relations Services for Strategic Marketing of the Springboard + and Human Capital Initiative Pillar 1 Programmes in 2024

ment of distinct marketing strategies for various audience segments including a specific focus on recent graduates for the HCI Pillar 1 initiative. The approach integrates digital marketing, social media engagement, and traditional advertising supported by market research.

The types of services for this contract includes a comprehensive range of activities to effectively market the Springboard + and HCI Pillar 1 programmes. This encompasses in depth analysis of target demographics, develop