Research assignment - Mapping how the pricing and distribution programmes in the grocery market are experienced by consumers.

ience pricing to the grocery chains, including particularly whether the chains' loyalty programs contribute to confusion and more difficult comparisons of prices for consumers. The aim is furthermore to map consumers' opportunities to make stated choices when trading groceries, as well as the effect

s of the grocery chains' practices. The contracting authority can also suggest possible measures in the grocery industry as a result of any findings in the mapping. The assignment consists of two reports. The first report shall be a summary