B2C Promotional Campaign for Central Europe in China

Deadline:10 Jun 2025, 00:00 CEST

Tender information

TED EU

Brussels, Belgium

Type: 16
Procedure: open
Ref. number: 285981-2025
Estimated value: 250,000 EUR
CPV: 79342000

ETC intends to contract a service provider with proven expertise in digital marketing in China, Chinese influencers collaborations and OTA partnerships for the development and execution of a B2C promotional campaign targ…

eting the Chinese market. ETC implements the project subject of this procurement in partnership with four National Tourism Organisations of Central Europe. The campaign "Central Europe: Taste Local, Travel Green" will be implemented in two strategic phases to effectively guide Chinese consumers thro

ugh the travel decision-making funnel from awareness to conversion. The contractor will first design and implement an Influencer Activation Programme to build broad visibility and emotional engagement among the Chinese target audience, high

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