Return On Marketing Investments (ROMI) modelling tool

g investments on offline and online marketing channels affects gaming revenue and based on the modelling can forecast the optimal allocation to different marketing channels. The modelling software should be offered as SaaS.

Veikkaus Oy is acquiring Return On Marketing Investments (ROMI) modelling tool to analyze and optimize its marketing strategies and actions. We are looking for a ROMI modelling software, which can model, how the marketin