Framework agreement full-service communications agency

decision-making structures. These include, among others, Kazen van bij ons (Local Cheeses), Milk, Vlees van bij ons (Local Meat), Belgian Fries Week, Organic, Belgian Endive Week, and the umbrella campaign “Lekker van bij ons” (“Tasty, locally produced food”). Historically, these campaigns have been

tendered separately. Given the significant impact of these procedures on the communications industry, VLAM’s ambition to create greater coherence between campaigns, and its belief in the value of a long-term partnership with a single strat