- Type
- 29
- Procedure
- open
- Ref. number
- 21231-2025
- Estimated value
- 351,625 EUR
- CPV
- 79340000
VLAM is looking for a supplier to develop and execute (parts of) a promotional campaign. With this promotion campaign we aim to develop the Italian market for European and Belgian Conference pears through a B2B communica…
tion campaign focused on high quality, premium taste, and sustainability. The key messages about high quality, premium taste, and sustainability will be communicated to Italian fresh-produce professionals, including importers, wholesalers, and retail buyers. We want to inform our B2B target group th
rough a multichannel communication mix: advertising and advertorials in trade magazines (print and online), a new website with information about the European Conference pear, LinkedIn, events in Italy like a participation at a trade fair, a