- Type
- 29
- Procedure
- open
- Ref. number
- 21370-2025
- Estimated value
- 600,000 EUR
- CPV
- 79340000
VLAM is looking for a supplier to develop and execute (parts of) a promotional campaign. This campaign is a continuation of the previous promotional campaigns, 'Taste of Europe China I & II,' aimed at strengthening the a…
wareness and image of European Conference pears in China. These campaigns focused on in-store tastings, which stimulated sales and encouraged retailers to include the pears in their assortment. Despite a temporary export decline, trade figures now show a positive trend, though additional efforts are
needed to regain the previous position. In the new campaign, VLAM will again focus on tastings and social selling to boost demand across both offline and online retail. Additionally, trade fairs, B2B events, and study trips will further en