Contract for Irish Beef EU and Uk Brand Health Tracking

Tender information

TED EU

Ballsbridge, Dublin 4, Ireland

Type: 29
Procedure: open
Ref. number: 639663-2024
Estimated value: 60,000 EUR
CPV: 73111000

Bord Bia's overall ambition is ‘to nurture a thriving future’ – for Irish farmers and for Irish food and drink companies. A key element in delivering this ambition is to build Irish food and drink (Food Brand Ireland) an…

d further develop its proof points. Bord Bia does this by positioning Food Brand Ireland as natural and sustainable (‘working in harmony with nature’). Key European markets for the brand of 'Irish Beef' are Germany (DE), Netherlands (NE), Italy (IT) and the United Kingdom (UK). In these markets, Bor

d Bia promotes 'Irish Beef' to its target market in a marketing campaign using various media in each market (i.e. TV, digital, outdoor, in-store, sponsorship and PR). The campaign in each market originates from the 'Food Brand Ireland' glob

Show all tender information

Documents

Show all important dates