Lot 1 : Evaluation of implementation of the program and results tracking PDO ROSÉ WINES COMMUNICATION CAMPAIGN In Germany

d quantitative assessment of a three-year communication campaign promoting PDO rosé wines in Germany. The evaluation will focus on: Implementation tracking (Lot 1). Measuring the campaign's impact on awareness and perception of PDO rosé wines (Lot 2). Background of the Campaign: This campaign is a c

ontinuation of a successful 2022-2024 initiative co-financed by the European Union under Regulation (EU) 1144/2014. It aims to enhance awareness and recognition of PDO quality labels and rosé wine expertise among European consumers, focusin