- Type
- tender
- Procedure
- Negotiated award with public participation competition
- Ref. number
- a3239caf-22de-4070-8313-2a397eca9603
- CPV
- 79340000
The German National Tourist Office (GNTO) New York invites proposals for the development
and implementation of a social-first, creator-led marketing campaign in the United States,
scheduled to launch in fall 2026.
The se…
lected partner shall develop an overarching campaign concept and creative strategy
that combines the following elements:
- Germany’s culinary diversity and regional identity
- Authentic and culturally relevant travel experiences
- Premium travel storytelling
- Lufthansa’s new Premium On-Board Experi
ence as an integrated campaign component
The concept must be developed in a way that is suitable for social media distribution and
should demonstrate how Lufthansa can be incorporated in a natural, editorially credible, and
value-adding man