Organisation of a Marketing Programme for German Wine in Sweden

Tender information

DE_BKMS

Bodenheim, Germany

Type: services (award)
Procedure: Negotiated with prior publication of a call for competition / competitive with negotiation
Ref. number: a4626d4c-e6b0-44db-ae7d-113cf3c28e9f
Estimated value: 900,000 EUR
CPV: 79340000

The international activities of the DWI to promote the sale of quality wines from the 13 German wine-growing regions are focused on the most important consumer markets in Europe and overseas. In order to gain a market pr…

esence of German wines in Sweden for the years 2027-2032, the strategy includes raising the interest of consumers for German wines and increasing or consolidating sales of German wine products in this country. To establish this market presence a Service Provider shall exercise consistent marketing a

nd public relations work through multi-channel activities and provide information on German wines, German wine -alcoholic and non-alcoholic- and sparkling wine producers and related topics relevant to the market.

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