- Type
- award, contract
- Procedure
- Award under framework
- Ref. number
- 037164-2026
Media Buying Services to provide support to the This Girl Can Campaign:
Sport England’s behaviour change campaign, This Girl Can, has successfully persuaded 2.9m women to get more active, delivering sustained change amon…
gst all socio-economic groups over five years leading up the pandemic.
This Girl Can: We Like the Way You Move, phase 6 of the campaign, is an integrated marketing campaign that uses paid and organic media, partnerships, and activations to help women from under-represented groups get and stay more
active. While the main campaign focuses on all women on lower incomes, there is a focus on women who, additionally:
Have a disability and/or long-term health condition
Are aged 55 to 74 years
Come from black communities
Come from