- Type
- award, contract
- Procedure
- Open procedure
- Ref. number
- 042435-2026
- Estimated value
- 1,135,000 GBP
This tender opportunity was for the provision of in-home usage data and insight relating to eating habits within the home.
How we use in-home data
The in-home usage data provides greater context into the types of meals e…
aten in the home but also what types of meal our categories are featuring in. The usage data has been used very heavily with our Market Development team to understand the current consumption profile
Insight requirement
Track known behaviour of MFP and Dairy products in the home, looking at consumpt
ion trends and delivery of insight to understand actual behaviour and motivations behind these.
Category coverage:
Details below show the category items that included in AHDB’s analysis of what it eaten in the home. It shows the set of comp