Single Customer View (SCV) Database and CRM Loyalty Services

Tender information

UK FTS

Wiltshire, United Kingdom

Type: services (tender)
Procedure: Competitive flexible procedure
Ref. number: 044404-2026
CPV: 48445000

GWR is undertaking a major procurement to appoint a strategic partner capable of delivering an integrated customer data, Customer Relationship Management (CRM), and loyalty ecosystem. The goal is to create a unified, sca…

lable, and insight driven environment that strengthens customer relationships, improves operational efficiency, and drives measurable commercial value. Central to this ambition is a CRM and loyalty programme that actively increases customer engagement, repeat travel, and revenue through personalised

, relevant, and timely interactions. The partner will deliver a Single Customer View (SCV) data platform, digital analytics services, CRM programme management, and loyalty operations, which will deliver customer insight flows seamlessly fro

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