Roadshow, B2B Communication & Education Campaign for the Nordics in North America

elow: • Plan, execute, and evaluate a roadshow in North America, comprising three in-person business-to-business (B2B) sales events connecting European destinations and travel suppliers with North American buyers; • Plan,execute, and evaluate a supporting communication and education campaign aimed a

t engaging a broader NorthAmerican travel trade audience, promoting sustainable travel, and expanding sustainable programme offerings. ETCimplements the project subject of this procurement in partnership with National Tourism Organisations