- Type
- 16
- Procedure
- neg-w-call
- Ref. number
- 696310-2024
- Estimated value
- 210,000,000 EUR
- CPV
- 79341000
Tourism Ireland seeks a suitably qualified agency or agencies to provide Media Planning and Buying Services to its global network of offices. Tourism Ireland is responsible for the overseas marketing of the island of Ire…
land, to increase the value of inbound tourism for economies and communities. Overseas tourism is worth 6.4B per annum to the island of Ireland, and Tourism Ireland targets over 5.6 percent y/y growth per annum on average to 2030. Growth is enabled in part through effective marketing investment acro
ss media. Tourism Ireland seeks an expert media agency to operate across 13 plus markets with successful agency to deliver strong return on investment based on marketing KPIs that deliver results for tourism. The successful agency or agenci