The agency will support the VATTENFALL marketing and branding goals with the following services: The Services shall cover the complete day to day work regarding media strategy, media planning, management, negotiation, …
media buying, administration and follow-up for any offline and online media communication, and any kind of coordination related with. The Services also include amendments to approved media plans and negotiations regarding compensation and invoicing. The Services shall potentially cover furthermore
all offline and online media types including, but not limited to media sponsorships, Search Engine Marketing (SEM), Search Engine Optimization (SEO) on campaign basis; the use of the Service Provider’s planning software/tools; optimizatio