- Type
- 29
- Procedure
- open
- Ref. number
- 19840-2025
- Estimated value
- 498,650 EUR
- CPV
- 79340000
VLAM is looking for a supplier for the development and execution of (parts of) a promotion campaign. With the promotion campaign for processed potatoes in Asia, we want to strengthen our position in three countries in As…
ia, i.e. Japan, Malaysia and Thailand. We want to achieve this through a B2B-communication campaign focused on high quality, premium taste and sustainability. These key messages will be communicated to a B2B-target group, i.e. importers, service providers and wholesalers. We want to inform this targ
et group through a multichannel communication mix: PR-activities, online and print advertising in trade magazines, LinkedIn-campaign and events in Japan, Malaysia, Singapore and Thailand. The campaign wants to raise awareness of the Europea