Development and marketing of tour production Bothnian Coastal Route

source market and target group/segment. It shall be produced and marketed as any new tour in the tour operator’s regular portfolio of offerings. The tour (with possible adjustments) should remain part of the offering beyond 2025.

The assignment includes an offer for a bookable tour that is ready for traveling guests no earlier than the summer season of 2025 and will remain published thereafter. The tour shall be developed for the tour operator’s